Motion2AI – Brand Refresh
Motion2AI is a warehouse technology company that offers simple, easy-to-install logistics management software and hardware based in California and Seoul, South Korea.

Design Process
Working within the parameters of an existing brand framework, how do I approach a rebrand of a digital & print asset collection to feel invigorating and new? How do we take an existing logo and set a new course for its purpose and meaning?

Brand refresh updates include changes to logo layout/spacing, color palette, website design, marketing + print collateral.

Role
Creative Direction
Brand Identity
Website Design
Print Design

Credits
Team: Leff for M2AI
Lead Designer: Ugnė Jurgaitytė
Lead Editor: Alia Samhat
Project Manager: Jen Thiele

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